The inspiration behind the brand, Hugo created it while he was at fashion college. He partnered mental health with fashion as a way to break down the stigma in society. h clothing brings his vision to life. By buying our clothes you are investing in yourself and in something that needs more attention, that is bigger than us as individuals but needs support from each one of us.

As part of our dedication to helping this cause, we give 10% of our profits to the Ted Senior Foundation, a UK-based mental health charity providing support to those that need it most.