A Snapshot Of
Our Founder
The inspiration behind the brand, Hugo created it while he was at fashion college. He partnered mental health with fashion as a way to break down the stigma in society. h clothing brings his vision to life by providing environmental clothing that makes you feel good for the brand that you are part of.
Restoration and Reduction
We are a seasonal fashion brand working to be environmentally responsible in every aspect of our business. Therefore transparency is key in order to provide you with the highest quality sustainable clothes for the most affordable amount and know that you're buying less, but buying better.
Eco-Friendly Packaging
Our packaging is FSC certified from sustainably managed forests, recyclable and compostable. With each eco friendly package, we reforest the planet, choose certified materials, and become part of the big, green movement.
Quality With Nature
We make premium products that stick to to environmental standards from start to finish. Our manufacturer provides certified fabric sourcing and sustainable printing and dying. Every item is made with 100% organic cotton and recycled materials in Portugal.
